PROJECT OVERVIEW
Project Overview
Brand Nexus conducted a Xiaohongshu (RED) influencer marketing campaign for fashion brand RAY & REINA to promote its pop-up store at Lotte Department Store in Myeongdong, Seoul. We selected influencers aligned with the brand's identity and target audience, inviting them to visit the pop-up store and create authentic content introducing the brand and its offline shopping experience to Chinese consumers.