CROSS-BORDER MARKETING FOR CHINA
Complex China marketing,
made simpler and faster.
From fashion and beauty to F&B, beauty services, and lifestyle.
BrandNexus connects Korean brands, products, and spaces with Chinese consumers
through creator campaigns and local China marketing operations.
SELECTED WORKBRANDNEXUS PROJECTS
WHO WE WORK WITH
From fashion and beauty
to a wider world of experiences.
We extend the creator marketing expertise built in fashion and beauty
to a broader range of consumer brands, products, services, and spaces.
CORE
BEAUTY
Cosmetics · Skincare · Fragrance · Beauty brandsCORE SERVICES
Connecting brands, products,
and spaces with Chinese consumers.
From creator campaigns brands can run directly to China marketing that requires local expertise.
We connect platform and managed services around each brand's situation and objectives.
01
Explore all services STORE & EXPERIENCE VISITVisits to stores and spaces
Creators visit stores and spaces in Seongsu-dong, Hannam-dong, Myeongdong, and other key Seoul districts, then turn the experience into content for Chinese audiences.
↗02PRODUCT SEEDINGProduct seeding
Creators receive fashion, beauty, and lifestyle products and produce content based on genuine use and experience.
↗03XIAOHONGSHU OFFICIAL ACCOUNTOfficial account management
Build an official China channel and professionally manage localized content, ongoing publishing, and performance reporting.
↗04CHINA SEARCH PRESENCEBrand search content
Expand discovery touchpoints for brands, products, stores, and services across Xiaohongshu, Baidu, Douyin, and other major platforms.
↗BNX CAMPAIGN OS
One Campaign.
One Flow.
From creator recruitment and selection to product delivery or site visits,
content review, publishing, and results.
BNX CAMPAIGN OS connects complex China creator campaigns in one operating flow.
WHY BRANDNEXUS
Platform and managed services.
One partner.
Make self-managed campaigns simpler.
Bring specialist execution to areas that require local expertise.
We connect the right operating model to each brand's objectives.
Platform-based campaigns
Create campaigns, compare and select applicants, and manage progress through one connected workflow.
China market operations
BrandNexus directly manages ongoing work such as Xiaohongshu official accounts and China search presence.
Products, spaces, and experiences
We design campaigns for fashion and beauty products as well as F&B, beauty services, lifestyle spaces, and customer experiences.
NETWORK HIGHLIGHTS
CONTACT
Tell us about your product, objectives, schedule, and budget, and we will outline a China marketing scope and approach suited to your current situation. BrandNexus combines an efficient cost structure with professional execution to help shape the direction your brand needs in China.