CHINA DIGITAL PLATFORMBaidu
A major search and knowledge platform where consumers research brands, products, and related topics.
SERVICE 04 · BRAND SEARCH CONTENT
Brand Search Content for China
Expand the places
where consumers can find your brand.
Brand Search Content plans, localizes, and publishes brand information across major Chinese digital platforms so consumers can find relevant content when searching for a brand or product.
Content is adapted to how people use platforms such as Xiaohongshu, Baidu, Douyin, and Bilibili, helping establish routes to official brand and sales channels.
CHINA DIGITAL PLATFORM
CHINA DIGITAL PLATFORMDouyin
A short-form video platform where consumers encounter product demonstrations, recommendations, and brand content.
CHINA DIGITAL PLATFORMBilibili
A video platform used for in-depth reviews, explainers, and category-focused content.
CHINA DIGITAL PLATFORMTaobao
An e-commerce platform where product listings and buyer reviews inform purchase research.
Review Search Presence
Review how the brand and product names currently appear across Chinese platforms, including relevant third-party content.
Organize Chinese Keywords
Define Chinese search terms based on the brand name, product names, and key categories.
Build Platform Content
Localize existing brand materials into Chinese content suited to each platform’s format and context.
Review Published Content
Organize published content and links, review search results and user response, and recommend next steps.
Publishing channels, content volume, and scope are agreed based on the brand’s current search presence and objectives. Specific rankings or top placement are not guaranteed.
CONTACT
Tell us about your product, objectives, schedule, and budget, and we will outline a China marketing scope and approach suited to your current situation. BrandNexus combines an efficient cost structure with professional execution to help shape the direction your brand needs in China.